March 31, 2015 News
Does your mailing list suffer from address format frustration?
The quality of your mailing list can have a big impact on your mailing’s effectiveness. One big pain can be when the Post Office doesn’t like the address you use—or more specifically, the address format. This can happen even if the mailing list you are using has addresses to which you have been delivering for years without a problem.
So, what is the problem?
One common issue is that an address may not match the USPS (U.S. Postal Service) address database format. They have a very specific format, and if an address doesn’t match it, that piece will not qualify for the USPS’s best rate. If it varies too much from the approved format, the Post Office simply will not deliver the piece.
Our solution includes both software and the good old human eyeball. Jeff Hughes, one of our Customer Service Reps, explains. “We have an automated system that catches and automatically corrects the most basic format deviations, but there are some addresses that it just can’t figure out, and they require a human familiar with the USPS database to fix. I’ll do that for customers as needed, so they can get the best postage rate for their mailing.”
That’s just one more “Page 1 Difference” that we’d like you to keep in mind when you are planning your next mailing.
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